7 Uptime Monitoring Mistakes That Cost Small Businesses Customers

Quick take: The seven mistakes that quietly cost small businesses customers are monitoring only the homepage, ignoring SSL certificate expiry, not checking page content, monitoring from a single region, ignoring slow response times, skipping a public status page, and relying on customers to report outages. Each one looks small in isolation. Together they are why your dashboard says green at the same moment a customer is emailing you that the site is broken. The biggest of the seven, broken login