AI Agents vs. AI Features: Know the Difference Before You Build

We're seeing a pattern. Founder calls us. "We need AI agents." We ask why. Long pause. "Because... that's what everyone's building?" Wrong answer. Most teams can't tell the difference between adding ChatGPT to a text box and building systems that actually work on their own. One takes a weekend. The other takes months and real architecture. The difference isn't technical. It's strategic. AI Features = Better UX An AI feature makes your product better at something it already does. Smart search. Au