Apollo vs Hunter vs Lusha vs PDL: The Cost-Per-Contact Number Nobody Publishes (2026)

I ran Apollo.io , Hunter.io , Lusha , and People Data Labs against the same 450-contact test set last quarter. Every tool claimed 95%+ accuracy on their pricing pages. None of them hit it. The gap between advertised per-seat cost and what I actually paid per working contact ranged from 2x to 6x depending on the tool and tier. Here's what the real math looks like — including PDL , which almost every comparison article skips entirely. Why Sticker Price Is a Useless Comparison Point Apollo.io Basic