Building an AI Voice + SMS Lead Qualification System for Real Estate

We recently shipped a voice AI and SMS automation system for a real estate lead generation company. The goal was simple. Every buyer lead gets called within 2 to 5 minutes of form submission, qualified, and logged automatically. Here is how we built it and what we learned. The Business Problem LeadstoClosings generates buyer leads through Meta, Google, and TikTok ads and sells them to real estate agents across the US. The operational gap was straightforward. Agents were not calling leads fast en