Building in public, week 8: impressions exploded 71% and I think I know why

So this week something actually happened. I've been building Convertify - a free image converter (Rust + libvips backend, Next.js frontend) - for about 2 months now. Writing content, fixing schema, submitting to directories, watching Google mostly ignore me. This week the numbers moved. The numbers Google Search Console, 3-month view: Impressions: 271 -> 463 (+71%) Indexed pages: 59 -> 72 (+13) External links: 40 -> 65 (+25) Average position: 40.8 -> 43.8 (worse, but I'll explain) That impressio