Detecting Greenwashing at Scale: Building an EU Green Claims Compliance Checker

Detecting Greenwashing at Scale: How We Built an Automated EU Green Claims Compliance Checker The EU Green Claims Directive is coming into force progressively through 2026, and for the first time, companies making environmental claims face substantive legal liability if those claims aren't backed by verifiable evidence. The Problem We Solved When auditing marketing copy across dozens of websites, we kept encountering the same patterns: vague claims like "eco-friendly," "sustainable," or "carbon-