Entity Optimization for Brands in AI Search

Originally published at chudi.dev AI search engines do not rank pages. They score entities, then quote the entity that best matches the query. For a sub-DR-20 brand, this is the good news. You cannot outspend enterprise SEO teams on backlinks. You can out-engineer them on entity coherence. This post is the engineering playbook for that work. It covers the three schemas that anchor the graph, the sameAs surface where most brands leak trust, the knowsAbout field that tells engines what you are an