FAQ schema and AI citation lift: measuring, then attacking, a positive finding

The first time we measured a citation lift from FAQ schema, my reaction was something like "great, write it up." That instinct is exactly how teams ship findings that don't hold. We waited, then we tried to break the finding. Part of it broke. Part of it didn't. This is the report. The initial finding In a 12-client portfolio, across roughly 180 pages where we added FAQ schema to existing pages that already had FAQ-style content in the visible HTML, we measured a 14% relative lift in A+B tier ci