Fast, Efficient, and Confidently Delivered — But Wrong

Have you ever asked a simple question — “how many customers do we have?” — and got three different answers? I have. Sales said one number, finance said another, and the founder pulled up a dashboard that disagreed with both. Nobody was wrong. They were each looking at a different system, with a slightly different definition. We’d been making decisions on those numbers for months. I came across a thread on a BI sub the other week. An analyst had put two team dashboards side-by-side. Both had a “R