how to write launch copy for a side project (without losing 3 days of your life)

i ship a lot of side projects. or i did. for a while i was on this loop where id spend a few weekends building something, get it ready to launch, and then run face-first into the most painful part of the whole process: writing the launch copy. twitter thread, reddit post, product hunt listing, launch email, sometimes a tiktok script if i was feeling brave. each one in a different format, each one needing its own tone, each one starting from a blank page. after 3 days of staring at empty notion d