How We Accidentally Built a Customer Data Platform

A case study in identity resolution, multi-source data stitching, and why vertical infrastructure beats horizontal platforms for specialized industries. The Problem Nobody Warned Us About We were hired to build a call tracking dashboard. A legal services organization managing 230+ law firms needed a single pane of glass for call intelligence — ingest data from their phone system, run it through AI for classification, and surface it on a dashboard their operations team could review. Simple enough