I Let an AI Agent Run a Product Launch for a Week. The Product Was Fine. Nobody Needed It.

A couple weeks back I decided to run an experiment. I wanted to know what happens if you hand an entire product launch over to an AI agent — not just the code, but the strategy, the positioning, the pricing, the distribution plan — and just... watch. The rule: the AI decides what to build, who it's for, and how to sell it. My job is to keep it from doing anything dangerous, and to help it choose between options when it explicitly asks. I also made one specific ask: before making any significant