Indie Dev Landing Page Optimization: 6 Changes That Tripled My CVR

Indie Dev Landing Page Optimization: 6 Changes That Tripled My CVR My landing page CVR went from 1.2% to 3.8%. No designer, no agency. Here's what I changed. Why LP Optimization Matters With zero ad spend, CVR is your only lever. 1,000 visitors × 1% CVR = 10 signups 1,000 visitors × 4% CVR = 40 signups A 4x difference — achievable without spending a cent. Change 1: Make Your Hero Section a Verb ❌ Before: "AI Life Management App" ✅ After: "Manage Notion, budget, and Twitter from one screen" Users