Inside ShopPilot’s AI Content Engine

Every time we showed a Shopify merchant a generic AI-generated post, they spotted it instantly. Not because AI can't write — it can. Because it doesn't know them . The post would be grammatically perfect, energetic, on-trend. And it would sound like everyone else. The merchant knew it. Their customers would know it. And the post would die quietly in a feed full of posts that sounded exactly the same. That's the problem we set out to fix when we built ShopPilot's content engine. This post expla