My Guide to Using Structured Data for SEO & eCommerce

With rich search results, People Also Ask, AI overviews, and Shopping results taking up more real estate than ever in Google search results, not to mention the importance of being found on LLMs like ChatGPT, it's clear that SEO is no longer just about matching words on a page. Search engines like Google and Bing, shopping providers and AI systems need clear facts about products, brands, reviews, prices, availability, shipping and returns. For eCommerce websites in particular, structured data giv