Selling Mac Apps on Gumroad — What Works, What Doesn't, Honest Numbers

If this is useful, a ❤️ helps others find it. All tests run on an 8-year-old MacBook Air. I sell Mac apps on Gumroad. Not the App Store — Gumroad, direct to buyers. Here's the honest account: what the platform is like, what drives sales, and what I'd do differently. Why Gumroad over the App Store No code signing requirement. Apple Developer Program costs $99/year. Before you've made $99, that's a high bar. Gumroad accepts unsigned apps. No 30% cut. Gumroad takes 10% (or less with volume). Apple