Slow Pages Cost Money. Here's How to Prove It.

Performance work stalls not because engineers don't care, but because the business case is vague. "The app feels faster" doesn't unlock budget. "We reduced LCP by 800ms and checkout conversion went up 12%" does. The teams that get sustained investment in performance are the ones who learned to speak in numbers that matter to stakeholders. Here's how to build that argument. The numbers that already exist You don't need to run your own study. The data is well-established at this point: Google's re