The 30-Minute Kickoff Meeting That Prevents 90% of Agency Client Problems

Most agency kickoffs are friendly but vague. You talk about goals, shake hands (virtually), and everyone feels good. Three weeks later, the client is emailing you every day asking for updates, the access credentials still haven't arrived, and the project is already behind. The problem isn't the client. It's the kickoff. A good kickoff meeting isn't just an introduction — it's a contract negotiation disguised as a conversation. Done right, it prevents: "Just checking in" emails (client doesn't kn