The AI Bullwhip: What The Beer Game Teaches Us About Uneven AI Adoption

The AI Bullwhip: What The Beer Game Teaches Us About Uneven AI Adoption Why introducing AI to one team might break others—and how to avoid the chaos Several decades ago, I was involved in building a digital version of The Beer Game for HBS, and from its first run the lessons became viscerally clear. What is the Beer Game? In 1960, MIT professor Jay Forrester created a deceptively simple simulation that would raise blood pressure for business school students for generations. Four players across a