The Auth0 Pricing Trap: Why Upgrading to Paid Gives You Less

This article was originally published on Jo4 Blog . I was about to upgrade our Auth0 plan to get a cleaner domain. Then I looked at the pricing page. And closed the tab. The Setup Auth0 gives you a randomly generated tenant URL when you sign up: dev-exjsxdx8c6qt3uhf.us.auth0.com Not exactly brand-inspiring. I wanted something cleaner like jo4.us.auth0.com . To get a custom tenant name, you need to create a new tenant. To create a new tenant on the free plan: ❌ You have reached the limit for Tena