The Definitive Guide to Web3 Wallet Segmentation and Analytics

Key Takeaways Wallet segmentation groups addresses by type and behavior: hot wallets for real-time engagement signals, cold wallets for high-value holder identification, and multi-chain wallets for cross-protocol journey mapping. Common actionable segments include whales, dolphins, retail users, DeFi participants, NFT collectors, and governance contributors, each requiring distinct campaign and product strategies. Effective segmentation requires four practices: defining KPIs tied to business out