The Meeting You Didn't Have Was the Important One

The decision that matters most is usually made outside the conference room. Not in a hidden corner. Not in some conspiracy. Just in the normal course of work: the Slack thread where two people align, the quick call where a direction gets set, the email where someone approves something and it becomes real. These moments look like nothing. They're everything. Why We Miss It We track meetings. We put them on calendars. We send invites. We take notes. The real decisions don't have any of that. They