The Tokenmaxxing Debate Misses the Point

Jensen Huang says every engineer should consume 100,000 tokens daily. Shopify's CTO says the real metric is what you do with them. Both are right. Both are dangerous. The "tokenmaxxing" conversation took off after Huang's keynote claim: if your $200K engineer isn't burning through six figures of tokens per year, you're underutilizing AI. The logic seems sound. More tokens = more AI assistance = more productivity. Except it isn't. Mikhail Parakhin at Shopify runs one of the most AI-dense engineer