What a WordPress Specialist Should Bring Beyond Installing Plugins

I've inherited sites that "worked" for months and then stopped bringing leads overnight. That moment — when a site stops being a passive asset and becomes a business risk — is where a real specialist starts to matter. Look for diagnosis, not just fixes Installing a plugin or running updates feels like progress, but it often treats symptoms. A specialist will map causes: hosting limits, a heavy page builder, unoptimized media, or overlapping plugins. They run targeted checks, reproduce the failur