Where do retrospective action items belong? (Probably not in Jira)

You know the cycle. Your team runs a great retro. People are honest. Three or four genuinely good action items go up on the board. Someone says "I'll put these in Jira." Everyone nods. Two weeks later you're sitting in the next retro and someone raises the same problem. That moment, multiplied across thousands of teams, is why a 2023 Scrum Alliance survey found only 35% of teams consistently complete their retro action items. The other 65% are running the conversation, generating the insight, an