Why MCP Apps are going to be the next big thing

There's a quiet shift happening in how AI tools interact with users, and most developers haven't noticed yet, because just one week after the MCP Apps specs were published by Anthropic, OpenAI launched a huge marketing campaign around OpenClaw and they got all the attention, at least for a while. For the past two years, every AI assistant has been stuck behind the same interface: a text box. You ask a question, you get text back. Maybe some markdown. Maybe a code block. Maybe an image. Claude, G