Why Scam Campaigns Should Be Understood from Contact to Loss

Most scam response programmes still examine scams too narrowly. They look at the fake website, the suspicious SMS, the fraudulent profile, the payment instruction or the customer complaint as separate events. That is understandable, but it is also why many scams survive enforcement. A scam campaign should be understood from contact to loss : the first moment the victim is approached, the trust mechanism that keeps them engaged, the infrastructure used to move them forward, the action requested,