Why Tracking AI Search Visibility Is Kind of Broken

I thought this would be simple. Run a few prompts in ChatGPT. See if the brand shows up. Done. It isn’t. The first thing that feels off You run a query like: best SEO tools for SaaS You get a list. Cool. Run it again a few minutes later… Different list. Try the same thing in Gemini or Perplexity? Different again. At that point you realise: 👉 there isn’t really a “result” to track This isn’t Google With Google, you can say: I rank #3 I moved to #5 competitor overtook me There’s something stable