Your FAQ is useless to AI. Here's how to fix it.

Your FAQ is useless to AI. Here's how to fix it. Your FAQ page probably won't show up in ChatGPT. And if it does, Claude won't cite it the same way Google would. That's because AI engines don't read FAQs like humans do. They're looking for something much more specific—and most brands are getting it wrong. The difference comes down to how you structure the page. Google Search has spent 20 years training on FAQ markup and patterns. AI language models are different animals. They're pattern-matching