6 Things Quietly Killing Your Startup from the Inside - and How to Fix Them

When a startup dies, the post-mortems usually feature nice, tidy explanations: the market shifted, the money ran out, a key engineer left. These reasons are convenient for investors and neutral enough for the team. The only problem is - they're almost never the actual cause. I'm a co-founder of GenSoft, a QA agency that usually gets called into startups once "something has already gone wrong." Over years of working with dozens of product teams, I've seen one pattern: startups rarely break becaus