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Fast Company1 min read

AI has come for Domino’s pizza tracker, and we’re...

While companies cram artificial intelligence features you never asked for into their apps, Domino’s seems to have found a valid use case for the technology: more accurate tracking of when your pizza will be ready. When Domino’s launched its pizza tracker in 2008, it was a marvel of UX. The tracker gave customers a lens into when their pizza would be ready through a simple interface that lit up as the pizza progressed from ordered to baked to delivered. The tool turned Domino’s into a tech compan
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