How a 3-Location Dental Group Doubled Patients, and What It Teaches Us About How to Grow a Restaurant Chain Without a Bi

Everyone wants to talk about sophisticated marketing funnels. They map out complex user journeys with branching logic, retargeting pixels, and multi-touch attribution models. It all looks great on a whiteboard. But here’s a truth I’ve learned after eight years of running campaigns: most of that is useless if your business’s basic digital identity is broken. We recently doubled the new patient flow for a 3-location dental group by telling them to forget about ads and complex funnels. Instead, we