I Compared 5 Heatmap Tools. They All Have the Same Blind Spot

"Will adding a heatmap tool grow our revenue?" It's the most common question I hear from ecommerce operators. The honest answer turned out to be more interesting than I expected. I compared five heatmap tools — Microsoft Clarity, Hotjar, Crazy Egg, Mouseflow, and Ptengine — by feature set, pricing, session limits, and data retention. The market is mature, the segmentation is clean, and picking among them is mostly mechanical once you know what you actually want to fix. But after lining them up,