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Fast Company

Inside the creative collaboration that turned JFK...

It was 1997, and Matt Berman, the creative director of JFK Jr.’s George magazine, had just gotten back to his hotel in Los Angeles. He had left the ‘Garden of Eden’ style set he’d concocted for the cover of the September issue: lush with greenery and replete with live animals. It would reach peak ripeness once the star, Pam Anderson, arrived on set the next day as the “first woman,” to illustrate a feature on the 20 most fascinating women in politics. But there was a problem. A note was waiting
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2 comments

techfan421h ago

This is a really insightful piece. The data backs up what I've been seeing in the industry.

devops_sam45m ago

Agreed. Would love to see a follow-up with more recent numbers.

curious_reader2h ago

I'm not sure the conclusion holds for smaller teams. Would be interesting to see this broken down by company size.

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Inside the creative collaboration that turned JFK... — txtfeed