Local SEO for Indian SMBs in 2026: the GBP + Local Business schema setup I ship on every client site

I run a small web dev agency in Kolkata. Most of our clients are Indian SMBs — boutique stores, clinics, coaching centres, B2B traders. After 150+ websites, I've noticed one consistent pattern: Founders care a lot about how the homepage looks. They care almost nothing about whether Google knows where they are. Then a few weeks after launch I get the same WhatsApp message: "Bhai, search me toh aa hi nahi raha." (Brother, it's not even appearing in search.) The site is fine. The problem is that no