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Fast Company1 min read

Meet the ‘Club Penguin’ superfans giving the game...

For many tweens of the 2000s, Club Penguin was the place to be. Players created penguin avatars, dressed them up, and roamed a virtual world of igloos, ski lodges, and mini-games. There were puffles, Tamagotchi-like pets to care for, and bustling servers where you could chat with friends, surf through a mine, or lob a virtual snowball at a stranger. At its peak, the game drew hundreds of millions of users and offered an early taste of social media for a generation of kids. Disaster struck in 201
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