The Benny-Blanco Death of Developer Marketing

(Editorial note: I originally wrote this post over on the Hit Subscribe blog . I’ll be cross-posting anything I think this audience might find interesting and also started a SubStack to which I’ll syndicate marketing-related content.) I was perusing the Heavybit newsletter this week when I decided to wander over to their site and see what they were up to. I have a longstanding relationship with some folks there, have done plenty of business with their portfolio companies, and have even enjoyed t