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Fast Company1 min read

The ‘Great KitKat Heist’ turned into a sweet PR...

During the week of March 23, a truck carrying Nestlé’s new Formula One-themed KitKat bars was making its way from picturesque central Italy to its intended destination of Poland. Somewhere along the way, the truck was intercepted and approximately 12 tons of the bars—or more than 413,793 KitKats—were stolen. The whereabouts of both the bars and the truck are still unknown. Despite all odds, this is shaping up to be a huge win for Nestlé. The Swiss food giant confirmed the chocolate heist to The
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