Web3 User Cohort Analysis 101: What It Is and Real-World Examples

Key Takeaways Web3 Cohort Analysis groups users by behavior or acquisition time to reveal retention patterns. Retention is critical; many Web3 projects face steep user drop-offs after initial engagement. Acquisition cohorts show when users churn; behavioral cohorts explain why. Identifying sticky features and churn timing helps improve onboarding and user experience. Iterative testing with cohort data optimizes product and marketing strategies for long-term growth. Acquiring users is only the fi