What a services website actually needs to help you win clients

I've worked on small agencies and solo consultants where the website looked fine but still felt like dead weight. After a few fixes you see the difference: fewer wasted calls, clearer briefs, and faster decisions. Where most service sites trip up First, the page says too much and means too little. A hero that tries to be clever about “solutions” or “growth” without naming who benefits forces visitors to interpret the offer for themselves. That initial guesswork weeds people out, but not the way