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Fast Company1 min read

Why Gen Z is fangirling over Apple’s ‘Finder Guy’...

At first, he appeared in the top corner of a multi-slide TikTok post. Then he was spotted demurely relaxing in a lawn chair on a livestream. Finally, on March 30, Apple’s new mascot, nicknamed “Finder Guy,” made his debut—and the internet has instantly become enamored with him. Finder Guy appeared as part of the rollout for Apple’s MacBook Neo, a colorful, affordable laptop marketed to younger consumers. For the Neo campaign, Apple introduced an entirely new TikTok brand persona on March 4, clea
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Spring Break

Stratechery is on a bit of a disjointed Spring Break, as my usual week off will be spread out: I will return to my usual posting schedule on Tuesday, March 31. All other Stratechery Plus content, including my podcasts, will stay on schedule.

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