Is Building in Public Overrated? Ask Me Again in a Year.

The promise I started writing about my SaaS launch before I launched it. Day counters. Screenshots. “I’m shipping X today.” The indie hacker playbook, pretty much verbatim. The promise behind building in public is simple: you share the process, people get invested, and by launch day you have an audience rooting for you. A waitlist that converts. A community that shares your links. That was the theory. Nine days ago I launched on Product Hunt. I have zero paying users. What the playbook said woul