Lessons from building a multi-platform social sync pipeline

Cross-posting Instagram and TikTok content to Facebook sounds like a 200-line script. We recently built one for a multi-location F&B brand, and the production version has none of the parts you'd expect at the top — and three things that were completely unexpected. Sharing the patterns here in case anyone is working on similar cross-platform sync problems. No client names, no proprietary code — just the engineering decisions and why they matter. The brief The client has Instagram, TikTok, and