Nobody Picks Your AI Product Because of Your Spreadsheet

The adoption curve still runs on copycats, not charts. ll line up to try it. They didn’t. Not most of them. And the more time I spend with real customers — not personas on a slide — the more convinced I am that we’re not living in a “data decides” era for the majority of buyers. We’re living in the same era we always were. The packaging just got shinier. The setup: a book from 1962 still runs your roadmap There’s an old book — Diffusion of Innovations, first published in 1962 — that studied how