Stop Adopting AI. Start Exposing Your Context.

The AI adoption pathway that's actually working in 2026 is not "deploy a copilot to your team." It's "expose your org's context to whichever model your team already chose." That sounds like a small shift. It's not. It changes who picks the tool, what your procurement team buys, and where the work of getting value out of AI actually lives. The numbers behind the shift are bleak for the old playbook. MIT's NANDA study of 300 enterprise AI deployments found 95% of GenAI pilots delivered no measurab