Why We’re Turning Our Ad Budget Into Developer Credits

At SerpBase , we’ve been thinking a lot about how developer tools usually grow. The default playbook is familiar: buy ads, push impressions, optimize funnels, repeat. But we don’t think that’s the best use of budget right now. Instead of putting more money into paid distribution, we decided to redirect part of that budget back to the people who actually build with our product. So we launched a long-term developer reward program for public GitHub projects that integrate SerpBase . Why we’re doing