7 Persuasion Principles Your Landing Page Is Probably Missing

You built it and put up a landing page. The design looks good, the text is clear on what it does. But nobody signs up. So you rewrite the headline. You move the pricing section. You change the button color. Nothing changes. And you can't figure out why, because you've been staring at this page for weeks and you can't see it the way a stranger sees it anymore. Most of the time, the problem isn't your design or your writing. It's that your page is missing basic persuasion triggers that make people