Before a redesign or new content: fix crawlability and site architecture on WordPress

I’ve reviewed plenty of WordPress sites where teams go straight to a redesign or content sprint while the site’s foundation quietly sabotages their effort. Short version: if Google can’t find or understand your pages, prettier templates and new blog posts won’t move the needle. Why crawlability and indexation matter first Search engines don’t rank what they can’t see. That usually shows up as pages meant to be visible getting buried, while low-value URLs—tag archives, test pages, or thin plugin-