Don't Make Me Think, Role of Colour in UX

In Don't Make Me Think , Steve Krug introduces the concept of self-explanatory design. The idea is simple: when users land on a page, they should immediately understand what it is and how to use it; without effort or confusion. There should be no need for what Krug calls “cognitive ditch-digging.” When applying this principle to visual design, especially color, the goal shifts away from decoration and toward clarity. Color is not used just to make a page look appealing; it is used to remove ambi