How to Manage Leads Without a CRM

You have enquiries coming in. People are contacting you about your services. Potential customers are filling in your form. Interested buyers are reaching out. But somewhere between the first message and the closed deal, something is falling through the cracks. Maybe you are managing leads in your inbox and losing track of who you replied to. Maybe you have a spreadsheet you update inconsistently. Maybe you bought a CRM subscription, spent two days setting it up, and stopped using it after a week